RAGT strengthens its shop dynamics with the Gamm vert banner in the Tarn, Tarn-et-Garonne and Haute-Garonne regions.

Through this change, RAGT aims to strengthen its visibility and commercial dynamism in these areas. It reflects the desire to support the development of its territorial network, by drawing on the reputation and appeal of a recognised brand, while preserving the local roots of the shops concerned.

The shops concerned are located :

• in Haute-Garonne: Balma
• in Tarn-et-Garonne: Laguépie
• in Tarn: Alban, Castres, Lacaune, Puylaurens, Réalmont and Saint-Sulpice

In Tarn, the outlets in Albi, Gaillac and Graulhet will retain the RAGT Jardin et Maison name.

What remains the same

This brand transition is taking place without any change in governance or internal organisation. The shops remain fully integrated into the RAGT Group and retain :

• more than 34,000 products available in shop and RAGT's own brands,
• 77% of food products are locally sourced,
• the same teams (50 employees),
• the same management,
• a constant commitment to proximity, advice and quality of service.
  

What's changing

From 18 March, all eight shops will adopt the Gamm vert banner. Customers can also access additional services associated with the brand:

• A Click & Collect service from the Gamm vert website to their local shop,
• Access to 800,000 products available for delivery in shop or at home,
• A new loyalty programme,
• 10,000 National Own Brand products

With these changes, RAGT is capitalising on the expertise of France's No. 1 garden centre chain and on the historic proximity of its shops to the general public and farmers.