Civic sponsorship
Civic sports sponsorship at RAGT: a commitment to serving the local community
Our vision
The RAGT Group, a major economic player in its home region, is actively involved in the local community and contributes to its dynamism.
For decades, it has partnered with local sports clubs and organizations through a civic sponsorship approach, reflecting its values of community roots, solidarity, and excellence.
Citizen sponsorship is part of RAGT’s heritage. Each partnership is seen as a reflection of our local roots—especially in our home region—and our commitment to social responsibility.”
Natacha Alaux, Secretary-General, RAGT
In shares
- Sponsorship of local sporting events to raise the profile of partner clubs.
- In-store events in the RAGT Jardin & Maison network to connect with customers around sport and strengthen their local roots.
- Competitions and exclusive experiences for customers and partners (matches, meetings, behind-the-scenes, etc).
- Involving employees in company clubs and through federative sporting challenges.
Key figures
- 20 years of commitment to sports sponsorship
- +40 sports partnerships per year
- 15 sports disciplines concerned
- 4 company clubs
